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Why does a small business need a website?
Websites are a terrific opportunity to inform and persuade prospects that your product or service is a good fit for them. If you think you would
benefit from having an extremely cost effective venue to communicate with your new and existing customers, then a website could be for you.
Are websites economical?
Maintaining a web site fits well into the marketing budget of almost all businesses. When compared to the
time and costs involved with running ads in phone books, newspapers, or radio, the costs associated with a
website are very sensible.
How can a website save me money?
By having a Frequently Asked Questions (FAQ) page on your website, you can provide answers to the most routine questions that your customers have. You can then enjoy the savings
that will result from the decrease of staff hours needed to provide telephone support. If your business sends out brochures, you could curb those costs by simply providing the
information online. It would be possible to reduce the size of your other advertising techniques by replacing the detailed information you want your customers to know with a
line that directs them to your website for more information.
What else can a website do for me?
A well designed website will have a positive reflection in the branding of your business. Let them see your
professionalism through a thoughtful, informative and functional website. An ever increasing number of people do
research on the internet before making that first phone call. If you can impress them online, they are more
likely to contact you versus a competitor.
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